Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness
Author: Ingrid Fetell Lee
Publication: 2018
This is not your typical branding or communications book. But if you’re in the branding business, it is definitely worth a read, with some interesting takeaways. Branding is about the experience. Preferably a happy one. The book offers some nice examples of how small things can bring joy. And you don’t necessarily need to copy paste them all, just use the ones that fit your brand.
Author Ingrid Fetell Lee explores how the seemingly mundane spaces and objects that we interact with every day, have surprisingly powerful effects on our mood. Using insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight. And, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier and truly joyful lives. Let’s make our workplace/office a place like that – wouldn’t you say…
And since you’re already here, you might as well watch this movie about hospitality. It’s in the same train of thought.
And as a member of Factor Tachtig, you are welcome to borrow this book from us as well, as it is available in our bookshelf.