A future-proof brand: your brand compass leads the way
Brand
Holland High Tech
Holland High Tech is the “topsector High Tech Systems and Materials.”
The business community, knowledge institutions, and governments work closely together within the ecosystem of innovations in public-private partnerships. Teams of experts within Holland High Tech develop key technologies in fifteen roadmaps that offer structural solutions to challenges in the areas of climate, sustainability, health, safety, and mobility.
Brand compass with the right focus
“How do we make clear what we do as Holland High Tech?” This was the initial challenge we focused on in our collaboration. To answer that question, we clarified their line on the horizon, looked for the emotional drivers of their brand, and determined their brand archetype. We did this in a workshop session using the 23plusone method. Of course, we couldn’t leave out an appropriate tone of voice.
All of this led to the right focus and the tools (in the form of a brand compass) with which Holland High Tech can clearly and unequivocally present itself to its various target audiences. A brand that scores highly in both emotion and facts. Yay! But hold on, we’re not done yet.
A new website
After an enthusiastically received brand compass, we were then instructed to also reinvigorate the website. The former website no longer met the needs of Holland High Tech in a number of areas. We wanted to make it more visual and narrative while finding the right balance between informative and inspiring. The website had to be ready for the future and comfortable to use for their target audiences as well as the colleagues at holland High Tech—both on the front and the back end.
We stayed in touch with the technical partner and Holland High Tech to get the most out of all these steps together. This means that we eventually also joined in the development of content, closely followed the translation to the front and back end, contributed to the filling of the CMS, and rolled out a matching newsletter.
Digital annual report
Holland High Tech opted for an interactive annual overview and infographic. We were fortunate to design both. The annual report is an interactive site that guides you first to the topic that interests you, and then allows you to seamlessly click through the other topics. Clear, fast, and dynamic. The annual report is full of photos, quotes, graphs, and in-depth blogs.
We transformed ten basic bar graphs into an attractive infographic. It was important to sort out how to summarize a year of data (from the Dutch business community) into one cohesive visual story. Which data are most important? And above all, what do you want to say with the data? We also created ‘infographic guidelines’ to make visualizing data more accessible for Holland High Tech in the future and to expand the current corporate identity.
Knowledge and innovation agendas (KIA’s)
With its mission-driven innovation policy, the government of The Netherlands looks at how we can jointly achieve a climate-proof, water-robust, sustainable, healthy and safe country. Holland High Tech is the coordinator, connector and driver of the KIA’s Key Technologies and Safety. We designed the websites and digital reports of these KIAs—each with their own identity, but still remaining in line with the Holland High Tech corporate identity.
