Sharpening the brand and corporate identity

Client: Hendor

A global powerhouse in the heart of Brabant

For over seventy years, innovation has been paramount for Hendor. This family business from Bladel makes high-quality pumps and filters and serves a wide range of markets and industries in more than sixty countries. An enterprising global business, in the heart of Brabant!!

Hendor: aanscherpen merk en huisstijl 3

Refresh, set, go: a reinvigorated concept for Hendor

To create a modern brand without losing sight of its rich history, we sat down with Hendor to sharpen the brand and corporate identity. The starting points: emphasize the entrepreneurial, innovative character of Hendor while maintaining their roots and recognizability. We provided them with a whole concept: a mix of strategy, design, and content to refresh the Hendor brand.

Brand book & brand voice

Our designer created a new, recognizable corporate identity and recorded it in a brand book with practical guidelines for reference. The copywriter—in collaboration with our branding specialists—pulled together a tone of voice, brand compass, and archetype description. This way, Hendor employees can ’embody’ the brand even better in their communication.

A communication concept with company video

With a fresh coat of paint also comes video, of course. Our content creator wrote a script—based on the archetype—and directed it, the film crew did the rest.They pulled out all of the stops to turn it into a dynamic corporate video. An ox-board, Ronin camera and even a forklift were involved.

We are happy to help you!

Do you also need help sharpening your brand and your corporate identity? Or would you like to exchange ideas about a smaller, more specific question? We would love to drink a cup of coffee with you!

Want to know more?

You can contact us for a consultation or with questions

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