Goldfish ICT: content marketing campaign

As an SAP Certified Marketing Service Bureau, Factor Tachtig supports SAP partner Goldfish ICT with their content marketing campaign, which is specifically aimed at the food and agriculture industry.

In the current marketing climate, simply stating that you are the best in your field will not get you far. By creating, promoting, and sharing relevant and visually-pleasing multichannel content, we have enabled Goldfish ICT to take the next step in marketing communication. This has given them a distinct advantage over their competitors in the agri-food industry.

Thought leadership

The strategy of this campaign is to reach target audiences by creating valuable content on a regular basis and publishing it in the appropriate media channel. The philosophy behind it is that, by sharing your vision and knowledge, you build a valuable relationship with your audience and you strengthen your status as a thought leader in your field of expertise. As a result, you engage - and intensify the relation - with your clients and customers.

Our approach involves creating a constant flow of content in collaboration with content experts. This is then shared on LinkedIn, in blogs or e-books, and a variety of other internal and external channels - both online and offline.

Owned. Earned. Paid.

Through a mix of owned, earned, and paid media, the message is reinforced that Goldfish ICT is an important player in the field of agri-food IT. Examples of the campaign include: high impact mailings with a personal letter, specifically-designed landing pages, blog posts on the Goldfish website as well as external platforms such as the SAP blog, published content on third-party online and offline platforms, personalized e-readers in which content is cumulated, Flipboard magazines, YouTube videos, event presence, sponsored LinkedIn updates, and promoted Tweets.

About Goldfish ICT

Goldfish ICT Services is an IT-company specialized in the food, agriculture, and pharmaceutical industries. These industries are constantly changing which requires apt responses from companies working in any of these fields. This is only possible with professionally-designed practices that are supported by powerful administrative systems. Goldfish enables companies to implement and improve these ongoing processes.

About Factor Tachtig

At Factor Tachtig we believe in connecting people to your brand. We enthusiastically create recognizable and inspiring online and offline campaigns. By using content and design in clever ways, your company's communication will be hugely effective. We gladly offer our knowledge of, and innovative ideas about, online media to help strengthen your brand.

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