Factor Tachtig drives attraction for B2B brands. We create strong and functional marketing communication concepts. The recipe? A combination of brand strategy, data, content creation, and brand design. Build your brand.
Define who you are. That’s the most important step. Using the 23plusone method, we help you, together with your team, determine for that intrinsic drivers: your mission, strategy, vision, your culture, your values, and your archetype. Then we pull it all together in a clear brand compass for you.
Now that you’ve got your basics clear, it’s time to create a fitting personality that encapsulates ‘this is what we’re like’. At the intersection of strategy, design, and stories, we build your brand by developing an appropriate tone of voice and a corporate identity.
Communication is not merely the message you tell; it is also how that message is processed in the brains of your target audience. This applies to conducting a conversation, but also to writing and reading a text. With my interest in psychology, I am very grateful to the (behavioral) scientists of the 1970s and 1980s for connecting psychology and economics. It gives me enough interesting reading material, but—most importantly—ensures that we can make shifts in behavior happen!
It’s the cheapest form of advertising. It can yield gigantic results without costing you anything… It’s magical! What is it? I can tell you this much: it has to do with people. Your own people, to be exact. Advertising through your own colleagues? Yes. I’m talking about employee advocacy here. It works. And I should know because I ‘fell’ for it too.
When building your brand, always start from your “why”. Why do you do what you do? Here you will find your brand’s values. Then ask the question: how can I make this why visible, internally as well as externally? How do I get all my colleagues to communicate these values? And, how do you stay recognizable to your target audience? With an archetype!